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Spy Fox, the foxy James Bond franchise created by programmer and game designer Brad Carlton, also had its own individual style, expressed in density of puns and pop culture references. "It took the boys a beat, they had to get their wits back, but it wasn’t like they took their hand off the mouse and said 'nevermind.' For these boys is wasn’t a big deal.
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"The little girls pepped up-they suddenly got really excited, happy, and smiley," Borowick told me. Playtesting revealed just what kind of impact this had for a generation of young girls. "If you’re going to change somebody to a girl, she suddenly becomes weak and feeble." She also wrote a line into Freddi Fish 2 where Freddi explicitly clarifies "I am a girl." (The clarification was necessary because boy characters were typically voiced by women, and lots of kids didn’t know Freddi was a girl.) "That was normal for the time," Borowick said. Borowick pushed back, redacting the added dialogue that undercut her character. When Borowick asked the script writer to "change every he to she and every him to her," the writer added in new dialogue, making Freddi say things like, "oh, that’s too hard to do" when she was confronted with a difficult puzzle. Borowick herself decided to make Freddi Fish a girl-she wanted to upend the "very persistent feeling in the game industry that girls would play boy characters but boys would not play girl characters." GT left them mostly to their own devices, and employees were able to inject their own style and vision into games. For years they operated more like an indie studio than a larger corporation, despite being acquired by GT Interactive in 1996 in order to stay afloat. This focus on storytelling paired with an internal ethos of passion and individual latitude gave Humongous its best hits.